One lead, four contractors. Who actually wins?

The shared-lead model

Marketplaces like Angi, HomeAdvisor, Thumbtack, and Networx generate a single lead and sell it to multiple contractors. You pay $20–$80 for the lead, then race 3 other companies to call first. Industry benchmarks put shared-lead close rates around 5–15%.

The exclusive-call model

GetCallz captures the homeowner live and routes the call to one contractor — you. There's no race, no callback, no voicemail. Exclusive live calls typically close at 25–45%, depending on trade and how fast you can quote.

Math: cost per booked job

• Shared lead at $40, 10% close rate: $400 per booked job.
• Exclusive call at $150, 35% close rate: ~$430 per booked job — but with 3.5× the conversation quality and bigger average tickets.
• Exclusive call at $120 with a 60-second qualification buffer (no charge on unqualified): effective close rate often pushes 40%+ → ~$300 per booked job.

It's not just price — it's the conversation

On a live call you can scope the job, set expectations, and book on the spot. A shared form-fill drops you into a race with three competitors fighting for a callback. The numbers favor exclusive even when per-unit price is higher.

When shared still works

• You have a dedicated phone team answering inside 60 seconds.
• You optimize for volume of quotes, not close rate.
• You're testing a new market and want cheap volume to learn from.

How to think about it

Treat shared leads as top-of-funnel volume and exclusive calls as booked-job revenue. Most home service pros end up running both — but the exclusive calls are the line item that actually moves the P&L.

See the full breakdown vs. the major channels below, and our Google LSA alternative page.